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FOR IMMEDIATE RELEASE (For Singapore Only)

Braun Büffel Launches 2010 Optical Collection With Asian Fit

SINGAPORE, 9 June 2010 - Braun Büffel presents its 2010 optical collection, with strong and bold colors, elaborate quilt patterns, famed Swarovski crystals and an Asian fit. The new optical collection is well suited for assertive and successful working professionals and executives demanding functional eyewear for both work and play.

Established eyewear distributor Sin Kwang Optical Pte Ltd (A subsidiary of Sin Kwang Group of Companies), the official licensed partner of Braun Büffel eyewear, launches the latest Braun Büffel 2010 optical collection in Singapore, Malaysia and Indonesia. In Asia Pacific, Braun Büffel is managed by the appointed brand representative, Lianbee-Jeco Pte Ltd.

BB 10101 Model (RRP from S$165 onwards)
The half rim metal-acetate eyewear creates a soft and gentle look for ladies while featuring the subtle laser engraved Braun Büffel logo on clear cylindrical elements on temples. Available in matt purple/purple temple (105), matt burgundy/fiery red temple (106), matt black/black temple (109), and shiny gun/black temple (203).

BB 10102 Model (RRP from S$170 onwards)
The elegant half rim metal-acetate eyewear for ladies provides incredible comfort while shining with its embellishment of stunning Swarovski crystals studded on cut-out heart on temples. Available in matt gun/marble gray design temple (103), matt/streaked purple with marble design temple (105), matt black/black temple (109), and wine/baby pink temple (112).

BB 10103 Model (RRP from S$170 onwards)
The light-weight, full rim metal-acetate eyewear for ladies, features the Braun Büffel logo on the temple, for the assertive professional on the go. Available in matt gun/black with marble gray design temple (103), matt purple/purple marble design temple (105), matt black/black marble temple (109), and matt wine/red marble temple (112).

BB 10104 Model (RRP from S$165 onwards)
The half rim stainless steel eyewear for ladies and gentlemen alike, comes with a laser engraved Braun Büffel logo on the stitched pattern temple. This unique model adds a touch of strength and sophistication for any wearer. Available in silver (101), metallic gray (103), brown (107), and matt black (109).

BB 10105 Model (RRP from S$165 onwards)
The full rim stainless steel eyewear for gentlemen, comes with a laser engraved Braun Büffel logo on the stitched pattern temple for the assertive and athletic man. Available in silver (101), metallic gray (103), brown (107), and matt black (109).

BB 10106 Model (RRP from S$165 onwards)
The full rim stainless steel eyewear creates a strong and authoritative look for refined gentlemen. Comes with an outlined bull logo on the TR-90 temple. Available in matt silver (101), metallic gray (103), matt brown (107), and matt black (109).

BB 10107 Model (RRP from S$170 onwards)
The half rim stainless steel eyewear for ladies and gentlemen alike, comes with the iconic bull logo on the TR-90 temple. This durable and comfortable design is suited for athletic people at work or at play. Available in matt silver (101), metallic gray (103), matt brown (107), and matt black (109).

Braun Büffel 2010 optical collection is available at all leading optical shops from June 2010 onwards.


Contact sheet:
Contact Sheet in PDF


About Braun Büffel
Established in 1887 by Johann Braun in Kirn, Germany, Braun Büffel has built its tradition and reputation over the last century as a designer and producer of top quality leather goods and accessories. Today, it is a premium brand known for exceptional workmanship, superior leather, classic elegance and contemporary appeal. Recognised globally, the brand is exclusively distributed in Southeast Asia by Lianbee-Jeco, and is available in Singapore at their boutiques in Suntec City Mall and Singapore Changi Airport Terminal 2 (Departure/Transit Lounge North) as well as their counters in leading department stores. For more information, please visit www.braunbuffel-asiapac.com.

About Sin Kwang
Established in 1954, Sin Kwang Group was founded with the humble goal of providing quality and trustworthy optical solutions. Today, Sin Kwang Group is a reputable distributor of leading International eyewear brands in Singapore, with presence in Indonesia and Malaysia.

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