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FOR IMMEDIATE RELEASE (For Singapore Only)

Charmant Group launches PUMA Eyewear Sunglasses Collection Spring/Summer 2010

SINGAPORE, March 16, 2010 - Charmant Group launches PUMA Eyewear Sunglasses Collection Spring/Summer 2010, namely (1) Foundation, (2) Urban Mobility, (3) Golf, (4) Sailing and (5) Motorsport.

(1) Foundation- Made to go. The Foundation Collection has dynamic looks for always-on-the-move hipsters. These sport-inspired frames feature lightweight, rubber accents and a wrap design for a comfortable fit.

(1a) Freestyle (PU 15090)
This sporty, cat-like wrap exudes both speed and style, featuring a sleek PUMA detail on the temples.

(1b) Discovery (PU 15091)
A lightweight, wrap-around design for comfort and protection; round lenses in a half rim with ventilation. The rubber nose piece ensures a perfect fit for high performance and features the PUMA Cat logo on the temples.

(2) Urban Mobility- Inspired by the sleek architecture and bustling activity of modern airports, the Urban Mobility Collection takes the next flight out of average with its blend of urban style and sophistication. Designed for elegant urbanites who are always on the move.

(2a) Wing (PU 15081)
High impact shades with a wrap-around design that will create a stunning impression; featuring the PUMA logo in a stylish cut out on the temples; metal combined with acetate for a touch of glam.

(2b) Terminal (PU 15082)
Bright colors highlight this masculine design, appealing to individuals who long to be unconventional. A metal strip on the temples is complemented by a wide front.

(2c) Runway (PU 15085)
The ultimate in urban cool. This is PUMA's take on laidback metal aviator sunglasses and it demonstrates the wearer's individualistic attitude.

(2d) Follow Me (PU 15086)
A sporty and more colorful aviator look, featuring small metal details. High caliber sunglasses in an unrivaled design for lifestyles that are all action.

(3) Sailing- Offshore inspiration meets onshore chic. The Sailing Collection blends world class sporting adventure into smart, streamlined frames. These styles are made to navigate any social scene.

(3a) Marine (PU 15087)
The ultimate design mix of world class sport and on-the-edge adventure. Rubber injections on the temples and rubber ventilation nose pad provide grip in all conditions. Strong yet streamlined.

(3b) Splash (PU 15088)
These glossy, form-fitting sunglasses offer the best protection from the elements and offer extra grip with rubber inserts on the nose piece and temples.

(4) Golf- Inspired by the pros, but ready-made for the everyday. The Golf Collection pairs classic colors with shiny hardware and signature 9-hole graphics. A progressive mix of style that works on and off the course.

(4a) Pitch (PU 15093)
These wrap-around shades have a genuine sporty look; featuring a golf ball-inspired PUMA Cat logo inlay on the temples.

(4b) Sandy (PU 15095)
Elegant, colorful and fun, these oversized sunglasses are the ideal golfing accessory. Featuring a golf ball-inspired, diamond shaped PUMA Cat logo inlay on the temples.

(5) Motorsport- Shift gears between sport and style. The Motorsport Collection features top-quality materials, carbon-inspired patterns, and diesel-fueled accents. These shades are specially designed for everyday thrill-seekers.

(5a) Filter (PU 15099)
The aerodynamic construction of these two-toned, oval sunglasses will guarantee you pole position at the start of each day's race. For passionate motorsports fans who look for top quality materials and outstanding design. Rubber inlay on nose piece and temples guarantee extra grip at high speeds.

(5b) Blaster (PU 15101)
Ultra cool design details for those who live life in the fast lane. Adrenaline-pumping speed needs the non-slip functionality of these popular sunglasses to stay on track.

Visit eyewear.puma.com for details.


Image includes:
PUMA contact sheet


About Sin Kwang Group
Established in 1954, Sin Kwang Group was founded with the humble goal of providing quality and trustworthy optical solutions. Today, Sin Kwang Group is a reputable distributor of leading International eyewear brands in Singapore, with presence in Indonesia and Malaysia.

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