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Ter Hui Peng
McGallen & Bolden PR
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FOR IMMEDIATE RELEASE (For Singapore Only)

ELLE sun eyewear 2010 launched by CHARMANT Group

SINGAPORE, March 16, 2010 - Easy elegance and city chic - the new ELLE sunglasses collection offers both. Maximum comfort, high-quality materials and an urban, sophisticated and fashionable style.

ELLE: Everything a modern, fashion-conscious woman demands from her eyewear. This season's collection concentrates on organic patterns, inspired by nature as well as home fabrics, and luxurious stones as eye-catching details. The colors offer a wide creative range from blue, purple and red to minimalistic grey and beige. As always, ELLE brings you the latest trends, so you can make it work. It's going to be a hot summer in the city. With your ELLE sunglasses, stay fresh and keep on being so you.

ELLE's ÉLÉGANCE CHIC line now features refined design details and a brand-new interpretation of stones and sparkly crystals. Oversized, glamorous and pure frames are combined with extravagant ornaments on the temples. Signature styles, trendy colors and ultra-modern details - the ELLE ELEGANCE CHIC sunglasses prove once again to be a powerful, elegant fashion statement and in addition, the 2010 collection features the fabulous and sexy shades that celebrate all modern and confident city girls everywhere.

CITY WEAR is known for its contemporary shapes and sophisticated feminine details. The 2010 collection takes this trend further by adding discreet ornaments like monogram logos and beautiful flower applications to enrich the frames. All for a playful mix and match with colors and trendy patterns. Unconventional, modern but still feminine and sophisticated, CITY WEAR shades are the perfect finish for every day in the city.

Representing individuality, quality and elegance. ELLE is as unique as the woman who wears it. ELLE EYEWEAR.


Image includes:
ELLE contact sheet


About Sin Kwang Group
Established in 1954, Sin Kwang Group was founded with the humble goal of providing quality and trustworthy optical solutions. Today, Sin Kwang Group is a reputable distributor of leading International eyewear brands in Singapore, with presence in Indonesia and Malaysia.

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