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FOR IMMEDIATE RELEASE (For Singapore Only)

David Yurman Launches Men's and Women's Eyewear Collection

Singapore, January 20, 2010 - David Yurman, America's premier jewelry and timepiece designer, launches David Yurman Eyewear for men and women in Singapore. The premier collection, which includes both sun and ophthalmic ranges, is a first for the designer, and will reflect the timeless heritage for which the brand is known. With iconic design elements, the eyewear collection incorporates signature sterling silver and 18-karat gold adornments, as well as fine diamonds and semi- precious stones including onyx, topaz, amethyst and citrine.

The finest materials have been used in the creation of David Yurman Eyewear. Metal frames feature 18-karat gold and other precious metal plating. David Yurman has created an exclusive color palette of handmade Italian acetate based on signature bold colored stones including black onyx, obsidian, tiger's eye, garnet, white agate and green tourmaline.

The women's collection expands upon the classic David Yurman design elements such as buckles, cable and precious stones. Each piece is infused with the refined craftsmanship, innovation, and timeless design for which David Yurman is recognized and acclaimed. The groups include Buckle, inspired by the iconic bracelet and adorned with an intricate buckle adding distinction to the accessory; Cable Classics, Cable and Waverly, feature clean, luxurious evolutions of the signature cable design that envelops the frame in sterling silver and 18-karat gold; Mosaic, an extravagant frame offering opulence with large, cushion-cut precious and semi-precious stones; and Albion, frames decorated by a signature cushion-shaped stone and encircled by the David Yurman classic cable design.

The men's collection is equally distinguished. All men's frames feature world-renowned ZEISS lenses in custom colors and coatings with a selection of sunglasses featuring polarized lenses. The groups range from Phantom, an interpretation of the seamless duality between function and design, featuring titanium flexors, Rubberon® carved rubber and cable texture; Exotics, frames offering a strong, masculine visual with semi-precious stones evocative of the David Yurman aesthetic; and Signature, Shadow and Cable, offering timeless adaptations of the David Yurman signature sterling silver cable, also available in genuine buffalo horn.

An exclusive collection of luxury frames for men and women is available in solid gold with pave diamonds. David Yurman has partnered with Legacie, the luxury house of B. Robinson Optical, to produce its first eyewear collection. Both sunglasses and ophthalmics will be available in David Yurman stores, select retail locations and finer optical boutiques.


David Yurman is a phenomenon in the world of fine jewelry and timepieces. Established in 1980 and based in New York, David Yurman is today recognized as America's leading fine jewelry and luxury timepiece brand for men, women and children. David Yurman's signature gold and silver designs, diamonds, pearls, gemstones, and Swiss-crafted timepieces are renowned for capturing the essence of relaxed American luxury. The collections are sold at David Yurman retail stores and at authorized fine jewelry and timepiece retailers. For more information on David Yurman visit the company website at davidyurman.com. Legacie was founded in 2002 to create an atelier of unique and high-end collections that bring a different level of design and quality to the marketplace.


About Sin Kwang Group
Established in 1954, Sin Kwang Group was founded with the humble goal of providing quality and trustworthy optical solutions. Today, Sin Kwang Group is a reputable distributor of leading International eyewear brands in Singapore, with presence in Indonesia and Malaysia.

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